While this may seem exaggerated, it's important to remember that Google's algorithm doesn't play favorites. On the surface, every piece of content has an equal chance of being found in a search query. Consider these statistics from websitehostingintegrating.com As of January 2019, there were more than 1.94 billion websites on the Internet . Google processes more than 7 billion search queries per day worldwide (though some say it could be as high as 10 billion per day) . 15% of those queries had never been searched on Google before. As of January 1, 2019, there were 4,100,667,287 internet users worldwide . This is up from 3.42 billion users in 2016.
There are currently nearly 2 billion websites vying for readers' attention every day. The good news is that Google understands that people searching for information don't want to scroll through millions of website links. People need the most useful information to answer their questions as quickly as possible. This is critical for small businesses to implement SEO best practices in their content strategy. Every SEO industry mailing list you incorporate into your content strategy helps Google understand the context of your content. Whether you're building a blog post to include a title, adding alt text to an image, or making sure to include keywords in the title and meta description, the more Google learns about your site, the better your chances of ranking for the keywords your ideal buyers use
The bigger the find the products and services your company sells. Now that we've seen why SEO is critical to the success of your marketing strategy, let's break down how to incorporate SEO best practices into your content marketing efforts. Here's how to incorporate SEO into your content strategy blog post Consistently publishing blog posts is a great opportunity for companies to increase their chances of being discovered on Google. Filling your site with blog content will make your site index 434% more pages in search engines than other commercial sites that don't publish content. Every page Google crawls is an additional opportunity for your customers to find you. Adds an extra layer of information to blog posts developed by your company that you must incorporate into your sales processes, educational efforts, and promotional opportunities. By rearranging your content into multiple formats, you can further expand your marketing dollars.