Jun 15, 2022
In General Discussions
The purpose of this paper is to analyze the experience process of scenic tickets and online purchases; to display them in the form of visual maps, and to build a character behavior model for online ticket purchases. 1. Situation of online ticket booking market in scenic spots AutoNavi Whatsapp Database Map released the "2020 National Day Travel Report" on October 8, showing that Whatsapp Database nearly 300 5A and 4A scenic spots have returned to the level of last year's National Day tourists for domestic travel and surrounding travel during the November holiday this year. In the 2019 survey, it was found that more than 70% of users are willing to book tickets online. Through the consumption of mobile phone traffic in 2020, it is confirmed Whatsapp Database that residents are more inclined to online consumption; and during the epidemic in 2020, online ticketing has become the main force or even the only purchaser Ticketing method to accelerate the Whatsapp Database growth of online ticketing business. Status: Although the top three market shares of online tickets for scenic spots in 2019 are Meituan, Ctrip + Qunar, and Fliggy. Future: Online booking will develop rapidly in 2020, and the market share may change. Before May 1st, 2020, the head map navigation software will increase Whatsapp Database the ticketing service; the scenic spot booking is highly related to travel, and the map navigation is usually used to query the scenic spot; after checking the scenic spot to buy tickets, this scene is more common and natural, so the author More preference for Whatsapp Database map navigation will occupy more booking share in the future. 2. Experience map elements The experience map can create a common vision and have a common vision, which is conducive to subsequent iterations. At the same time, it can fully display user behavior, thoughts, feelings and experiences, and explore product opportunities. It is a very useful analysis tool.