Despite the continuous efforts to create a national image of "recording your life and recording you" to get rid of the non-mainstream product tonality and stereotypes in the past, the precipitation of third- and fourth-tier and main rural users will still make people feel very down-to-earth. But having said that, there will be a lot of unique and thought-provoking places in its product design. 1. Most short video APP navigation is a classic mode: bottom guide + top tabbed navigation The only one is Kuaishou, which takes the form of top tab + left drawer navigation . The entire interface of Kuaishou seems to be very light, and it is relatively new in short video applications, but compared with the mainstream classic mode that users are used to, when users use certain functions,
the drawer navigation will make users feel the entrance business email list due to one more gesture. Deepening, is such an interface design still more than a fault? Of course, I also believe that users can be "educated" to a certain extent, allowing users to get used to the so-called classic mode, as well as other unique modes. Just to see which case the trial and error cost is lower. 10 "Knowledge Points": Short Videos You Don't Know or Know (Part 1) 2. When opening, it will enter the recommended, popular or featured fixed tabs in the homepage by default Almost all short videos enter the recommended, popular or featured tabs on the homepage by default when they are opened, so that users can directly feel the content they are interested in or the popular and recommended content of the platform, which can be considered as the platform.
This is one of the ways to increase user retention time and single use time. And only Kuaishou directly enters the tab page where the user left the app last time when it is opened. The purpose is to connect the user's thinking when he left the app last time? Or does it mean something else? Most of the common applications that we need to record the last used path are game applications, so that the player can load the saved progress to continue the next game. But here comes the problem! For short video apps, how many users can remember what they focused on last time they left? Does this help the distribution of the content? Even if the user is still following this page before leaving the APP to prove that the user is more interested in the content displayed on this page, will it be unreasonable or too far-fetched?