There are no longer differences between the online and offline world in. Company email list the year 2000 we experienced the bursting of the internet bubble and the beginning of the maturity of this channel. Both at a strategic level in companies and in homes. Since then the differences between both worlds have been reduced until they cease to exist completely: internet penetration is above 76% (2014). But more importantly mobile phone penetration is above 108% (2015). Communication channels are no longer on and off : we listen to the radio on our phones. We watch tv from our computers. We read the newspaper from our tablet .... The profile of internet users is no longer different from non-internet users. The digital strategy is fully integrated into the global strategy of companies. I would like to say that they are the same thing. But that would not be true. At this point we continue to have problems adapting to the reality of our audience . It is true that we still have steps to take Company email list.
But it is clear that it no longer makes Company email list sense to differentiate the digital and the traditional. The on and the off. Simply because both worlds are mixed. We have to assimilate that we are in a digital world . Marketing in a digital world what implications does this have for companies and for professionals in the sector? Just as before. Strategies had to integrate the internet into the company's global strategy. Those of us who work in this world must think about things more broadly. We must take into account the behavior of our audience while it is not connected to the internet. We must take into account the rest of the channels. See the world as a whole and consider strategies from scratch to see how we integrate those channels that we previously considered offline. This will be the first step to have an overview. To get closer to omnichannelwhich is talked about so much. As long as this integration does not start from the foundations of the strategy. We will not be able to truly transmit it to our audience. We must stop being so inbred and look at things from a new point of view Company email list.
Companies are not able to keep up with Company email list the 'rhythm' of their audience to all this we continue to see companies that are in full digital transformation . Normally companies are behind the trends that users are adopting. By sheer slowness or by waiting to have a certain critical mass. Some are ahead innovating. But most are tailgating. Of course. There are companies where both at a strategic and organizational level. The internet is part of their dna. But the situation in the rest of the companies is very different: companies where their digital strategy is developed. But internally there are still two worlds. And above all companies where they are still considering what their online strategy should be (we're not talking about it at an organizational level). They have a website. They launch some actions on the internet... But they're totally lost. I will talk about this topic in future posts. But for now i pose a basic question: what can these companies do to adapt Company email list?