the market to meet specific needs. This means that this document must contain a detailed description of the product or service offered by the company, its characteristics, the payment method, the guarantees and all the information that can answer clipping path service provider any questions that a buyer person may have . Each product or service offered by a company must have its sales argument , since although there are some points in common, each of them will have unique characteristics that the seller must know. In addition, a sales argument for a B2B sale is not the same as a B2C one, which means that the
type of buyer to whom a product or service is directed is also decisive in preparing this document. In fact, it is a tool that revolves around customers, so their needs and what they expect from the product offered by the company must be known in order to act accordingly. Despite the importance of a sales argument, for a sale to be made there are other factors that play a key role, such as the seller's experience, their way of being and communicating, the brand image , the characteristics of the product itself... This means that a sales argument, although helpful,
does not guarantee success in sales. sales-pitch-example Example of a sales pitch, uploaded by Ane Sánchez to Prezi . Why is it necessary to have a sales pitch? Having a script, in addition to the route that a salesperson must follow when facing a client, has other benefits for a company: avoid improvisation The seller has all the information and is able to answer any questions the client has, which gives greater security and confidence to face the interview . It also allows the seller to prepare a speech with much more effective arguments and adapt much more