First purchase. While you should focus on growing your small business, you can't afford to neglect customers who have already purchased from you. Focusing on how to create a cult following full of brand ambassadors doesn't just build your bottom line; it 's your bottom line . Taking your customers from a one-time purchase to a cult following isn't easy, but it can be worth every ounce of effort you put in. One way to improve customer loyalty and retention is to send a few well-placed, thoughtful, and compelling email messages. How email marketing can cultivate your small business read on to learn how email marketing can create cult following For your small business and your bottom line. The art of retention email it may not be obvious how your customer inboxes can drive customer retention and give your subscribers company mailing list cult status. However, successful emails are one of the most effective digital marketing channels for your small business. Make every message count by following these guidelines:add the personal touch it is no longer enough to use the name of your client. Identifying customer segments is often the difference Between an email being opened and an email ending up in a customer's trash. Segment your audience based on demographics, purchase and shopping history, purchase frequency, and any other factors that may be relevant to your business to really impress your followers. Customer focus your ultimate goal may be to make a sale, but that's not the primary goal of your email marketing program. Instead, view your message as an opportunity to personally engage and connect with your customer. Use your email as a way to build premium brand awareness, making your business the first thing they think of when it's time to buy. Keep in mind